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4 Practical Use Cases of Technology Market Research

Technology market research is a vital tool for businesses in the ever-evolving tech landscape. With the rapid pace of innovation and technological advancements, staying ahead of market trends is essential. By leveraging effective market research techniques, companies can uncover insights that not only enhance their product development but also refine their marketing strategies. In this blog, we’ll explore four practical use cases of technology market research that businesses across various industries can benefit from. Let’s start! Use Case 1: Identifying Emerging Technology Trends One of the most powerful applications of Technology Market Research is the ability to spot emerging trends early. Through various market research techniques, including primary and secondary research, businesses can identify technological shifts before they become mainstream. For instance, by analyzing consumer behavior, tracking competitor advancements, and monitoring industry reports, companies can make pre...
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How Streaming Impacts TV Advertising: A Media Market Overview

The landscape of television advertising is undergoing a profound transformation, driven by the surge in streaming services and connected TV (CTV) usage. As audiences increasingly gravitate toward on-demand viewing options, advertisers are keenly observing these shifts in viewer behavior. According to a recent media market analysis , streaming platforms accounted for a record-breaking 38.7% of total TV usage share in July 2023, a significant trend that cannot be ignored. While streaming is undeniably reshaping the media industry, it’s essential to recognize the ongoing relevance of linear TV, which still commands a substantial audience. In today’s blog, we will explore the implications of this transition for TV advertising and what the future holds for marketers in a streaming-first world. Let’s get started! The Shift from Linear TV to Streaming Although linear TV continues to lose its ground, dipping below 50% of total TV viewing for th...
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Is Your IT Business Ready for AI? The Importance of Research in Strategy

Artificial Intelligence (AI) is taking over the world and the IT businesses are no exception. Pick any IT industry market research report and you’ll find the term ‘AI’ in their industry trend and future predictions section. The revolutionary technology has made organizations excited with some cautiousness and employees anxious about whether and how to make the transition. If you’ve been asking yourself if your IT business is AI-ready, this blog is for you. We will discuss how businesses are adopting AI and how you can leverage IT industry market research to build an AI adoption strategy. So, let’s get started! How IT Businesses Are Adopting AI Technology Tech giants, like Google, Microsoft, and OpenAI, are leading the way into the future and mainstreaming Gen-AI technology. As with any novel technology, IT businesses are exploring ways to simplify and improve work processes through this innovative solution. For instance, some companies are using AI-powered chatbots and predictive ana...
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Expertise You Stand to Gain When You Partner with Market Consulting Firms

  In today's fast-paced and ever-evolving business landscape, staying ahead of the competition requires more than just intuition; it demands data-driven insights and strategic decision-making. That's where market consulting firms come into play, offering a wealth of knowledge and experience in market research and intelligence research. Whether you are a budding startup or an established enterprise, harnessing the power of market consulting can elevate your business to new heights. Let us discuss how hiring an experienced and reputable market research firm can have a transformative impact on your organization's growth and success. What is Marketing Consulting? Marketing consulting is a specialized service where consultants work closely with businesses to understand their specific goals, challenges, and target market. By leveraging their in-depth knowledge of various industries and consumer behavior, market consultants offer valuable insights and data-driven strategies to op...
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3 Manufacturing Trends to Be Mindful of in 2023

  In the ever-evolving landscape of manufacturing, staying ahead of the curve is essential for businesses to thrive. As we progress through half of 2023, the industry is poised for remarkable advancements and transformative changes. From the integration of cutting-edge technologies to the rise of sustainable practices, the manufacturing sector is embracing innovation like never before. To keep your fingers on the pulse of the manufacturing industry and gain competitive advantage, it always helps to hire an industrial consulting firm. But before that, let us explore three compelling manufacturing trends that are set to redefine the industry in 2023. Trend 1: Cloud Adoption Industrial consulting researchers have figured that manufacturers are increasingly recognizing the value of leveraging cloud computing to streamline data management and analytics. This can allow companies to enjoy enhanced scalability, flexibility, and cost-efficiency. The cloud also enables real-time data access...
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Common Brand Awareness Strategy Problems Solved

Building an effective brand awareness strategy is vital for any business's success. Not only does a strong brand presence attract customers, but it also fosters trust and loyalty among them. However, despite understanding the importance of brand awareness, many businesses grapple with implementing strategies that deliver the desired results. In this blog, we address head-on four common brand awareness strategy problems often encountered by businesses. Additionally, we'll provide practical solutions that can enhance brand visibility, bolster engagement with target audiences, and ultimately realize marketing objectives. So, before engaging the services of a business consulting firm, let's decipher these common hurdles and discover the transformative solutions that can steer your brand toward success. Problem 1: Inconsistent Messaging Inconsistency in brand messaging across different platforms or campaigns can create confusion, potentially undermining the brand's credib...
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Mobile Ethnography: Evaluating The Benefits and Limitations

Mobile ethnography is a qualitative research method in which researchers observe the customers in their natural environment while they use mobile phones to gain valuable insights into customers' perspectives, experiences, and beliefs. The rise in the number of smartphones has made this method increasingly popular. While this method helps researchers to gain valuable insights into consumer experiences, like other qualitative research methods , it also has certain limitations. In this blog, we present an analysis of the benefits and limitations of mobile ethnography to help you make informed business decisions. Read on.  Benefits of Mobile Ethnography Mobile ethnography is a useful qualitative market research methodology because it offers numerous benefits to businesses including: Improved Responses Mobile devices provide reach to wider segments of audiences without any logistical and geographical restrictions. Researchers can connect with respondents through multiple touchpoints dur...
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