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Short-Form Content and Brand Awareness: Can Your Brand Stick in 10 Seconds?

The rise of short-form content has reshaped how brands communicate, how audiences engage, and how attention is measured. TikTok, Instagram Reels, and YouTube Shorts have transformed digital consumption into an endless scroll of 10-second stories. While this shift brings unprecedented reach, it also presents a new challenge: can a brand make a lasting impression in such a short window? For organizations investing heavily in digital content, this question matters. And for brand market research consultants and market intelligence specialists, this moment offers an opportunity to rethink how brand memory is built in a world where attention spans are shrinking. To navigate this landscape, brands must rely on a strong, research-backed brand awareness marketing strategy grounded in behavioral understanding and real audience insights. Seconds and Minutes: The New Normal of Short-Form Content Short-form content has become the universal language of digital engagement. The shift is not accidenta...
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Turning Social Media Data into Strategic Insights: Intelligence & Sentiment Analysis

Businesses today operate in an environment where customer opinions are shaped and shared instantly on social platforms. Traditional customer satisfaction survey solutions remain vital, but they often capture insights after the fact. Social media, on the other hand, provides unfiltered, real-time conversations that reflect how customers feel at the moment. When combined with structured feedback tools, social listening and sentiment analysis help companies unlock deeper, more actionable intelligence. This blog explores how social media data can be transformed into strategic insights and why it should complement consumer satisfaction survey initiatives for a holistic understanding of customers. Why Social Media Listening Matters for Customer Insights Traditional surveys, whether an offline or online customer satisfaction survey , provide structured responses based on specific questions. While useful, they sometimes fail to capture the emotional undertones of customer experiences. Social m...
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The AI Force in Action: How is it Changing Media and Entertainment?

  Artificial Intelligence (AI) is revolutionizing the media and entertainment industry. It is transforming how content is created, distributed, and consumed. Whether it’s the streamlining of production processes or the enhancement of user experiences and deep audience insights, AI's influence is profound and far-reaching. AI is reshaping content creation through advanced algorithms, optimizing distribution strategies based on research and analysis of media trends, and enhancing personalization to cater to diverse audience preferences. In today’s blog, we will explore the multifaceted impact of AI on media and entertainment, highlighting how a media industry analysis can help you uncover key areas where AI is driving innovation and change. Let’s get started! Content Creation and Production AI is reshaping content creation and production in remarkable ways. Advanced AI algorithms can generate realistic visuals, scripts, and music, significantly reducing the time and cost associated ...
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