Understanding the Basics of Rapid Qualitative Research

Rapid qualitative research is a modern-day concept in strategic research, which involves gathering, tabulating, and processing data into meaningful insights in the shortest time possible. Post Covid-19 pandemic, businesses are emphasizing the proven potential of market research to develop business level strategies so as to quickly adapt to dynamic market requirements and rapid qualitative research only makes it better. When looking for strategic research consulting and development services like rapid qualitative research, it is always important to understand the fundamentals. That said, continue reading as we discuss some of the basics of rapid qualitative research.

An Overview

As stated earlier, rapid research revolves around studying the market in a short time frame. It includes rapid assessment procedures, rapid qualitative inquiry, rapid ethnographic evaluation, and so on within a 2-4 week time frame. The research design is iterative, involves multiple data collection methods and generally some form of participative research. The primary objective is to expedite every possible step during qualitative research to gather actionable data rapidly. Being one of the core pillars of new age strategic research in a dynamic market environment, it can be helpful to deploy rapid qualitative research to respond to consumer reactions and stay ahead of the competition. But for this, it is always advisable to contact expert management consulting firms that will help you chart the best possible way depending on your budget and requirements.

Different techniques used in rapid qualitative research

When it comes to rapid qualitative research, researchers keep improving and modifying prevailing methodologies to yield effective results. Some of the main rapid qualitative research techniques include:


  • Using audio recordings and notes from interviews/focus groups to collect data rather than transcriptions 

  • Deploying mind maps in focus groups to summarize findings

  • Developing structured frameworks, targeted coding techniques, and tables for refined data collection


Strategic research like rapid qualitative research aims to answer the questions of long-term vision, but with rapid qualitative research, such long term objectives can be slowly worked on by adapting to the short-term changes as required by the market. Needless to say, this is complex to execute, which is why it is beneficial to consult an experienced business strategy consulting firm that helps in deploying the right rapid qualitative research methodologies and techniques to help actionable insights for your particular research objectives.

Challenges in rapid qualitative research

Some of the prominent challenges in the field of rapid qualitative research are:


  • Gaps in reporting of methods and findings in published studies

  • Lack of quality standards and lack of consensus on terminology in the field

  • Lack of consistency in data collection and analysis

  • Findings not being shared properly with stakeholders resulting in discrepancies

  • Knowledge gaps

  • Improper tabulation of data, leading to wrong analysis


Conclusion

With more businesses opting for rapid qualitative research, the need to eradicate the aforesaid challenges has never been this urgent. When looking for a market research consultancy firm skilled in conducting rapid qualitative research, choose the one that understands your requirements and responds with modern-day methodologies to provide meaningful insights in tight timeframes.


 

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